EXCEEDING
EXPECTATIONS.
SINCE 1998

WHAT WE DO / M.I.C.E. / SPECIAL INTEREST / ROUND TRIPS
WHAT WE DO / M.I.C.E. / SPECIAL INTEREST / ROUND TRIPS
WHAT WE DO / M.I.C.E. / SPECIAL INTEREST / ROUND TRIPS
WHAT WE DO / M.I.C.E. / SPECIAL INTEREST / ROUND TRIPS
HOW WE WORK
YOU DON'T GET
WHAT YOU EXPECT.
YOU GET WHAT
YOU INSPECT.
NEVER MAKE
ASSUMPTIONS.
Let’s face it, this is Africa. It gets hot and things don’t always go as planned. We’ve learnt the importance of having a close relationship with our suppliers, double-checking and knowing every detail before execution. Less assumptions, enjoy more!
BEING ONE STEP AHEAD,
MEANS YOU HAVE TO LOOK GOOD FROM BEHIND.
Great experiences come from quality entertainment and flawless planning. That’s why we have handpicked an amazing network of guides and suppliers who take care of your client while our coordinators are one step ahead to ensure everything runs according to plan.
SAY HELLO TO
OUR FAMILY
We’ll admit, we’re pretty good at what we do. But the real reason why companies love working with us is because of our team. We all speak English, and with a mix of that famous “Scandinavian Quality”, great local knowledge and lots of energy, we take on all projects with confidence and a smile.
WE ALSO SPEAK: AFRIKAANS / XHOSA / SWEDISH / NORWEGIAN / GERMAN / FINNISH / FRENCH

Director/Founder
Pelle Landstedt
Pelle’s energetic personality has partly contributed to our name Propel, which is a shortened version of his nickname “Propeller”. Pelle loves figures which is also his main responsibility at Propel. His primary passions are running and playing rock’n roll!
MY BEST TIP: A run along the Atlantic Seaboard in the sunset and thereafter go to one of Cape Town’s rock clubs that has live music.
Email:pelle@propelafrica.com
Telephone:+27 (0) 82 406 46 46

Director/Founder
Pernilla Landstedt
With service, sales and marketing experience from companies like SAS Leisure Group and Mercuri International she focuses on closing business deals and keeping the right level of rates with suppliers. She really enjoys selling, travelling & sports, especially soccer.
MY BEST TIP: Hike or run up Lions Head will give you great views of our Mother City, Cape Town, and suburbs like Camps Bay & Robben Island. A must do!
Email:+27 (0) 82 970 7211

Operations Manager
Tiina Karlsson
After several years in the travelling business in Sweden Tiina decided to do something she’d been longing for a long time – working with a destination that she loves! What could be better than working with the most beautiful country of them all, South Africa? She feels at home with the Propel Team where she combines her love for project management and makes use of her organizing skills. From 2017 Tiina has been responsible for operations as well as sales and marketing activities in Sweden.
MY BEST TIP: Enjoy some of Cape Town’s many fantastic restaurants! Here you can find everything from budget to high-end restaurants for a great value.
Email:tiina@propelafrica.com
Phone:+27 (0) 71 954 8618.

Key Account Manager
Julia Trum
Julia is driven by discovering new adventures and places. If there is an opportunity to experience a new adventure she is always willing to join! She is currently residing in the northern parts of Sweden surrounded by mountains and wilderness but is still a part of the Propel-family and involved in different projects.
MY BEST TIP: Drive a couple of hours up north and visit the Cederberg wilderness area. Spend the day hiking in amazing nature and stay the night under the most intense star spangled sky.
Email:julia@propelafrica.com
Phone:+27 (0) 73 733 5267

Project Assistant
Nyameka Songanga
Nyameka has a great personality and is always willing to assist where its most needed. She is often involved in connection with catering or coordinating out on the road with our groups. In her spare time she loves sewing and hanging out with her friends!
MY BEST TIP: I would really like to take guests with to my church and experience the vibe as well as listen to Gospel music on a Sunday morning!
Email:info@propelafrica.com
Phone:+27 (0) 71 851 1222

Registered Guide
Görrel Espelund
After having spent more than 20 years as a journalist – mainly focusing on Africa – Görrel decided to come back ”home” to Cape Town and take on a new challenge as a Tour Guide. With knowledge and compassion she always strives to make every tour a special one. She loves spending time in the bush – or on the road to a new adventure.
MY BEST TIP: South Africa and Africa are full of gems waiting to be discovered. Don’t be afraid to get off the beaten track and take the road less travelled.
Email:info@propelafrica.com
Phone:+27 (0) 73 292 7750

Registered Guide / Safari Guide
Andreas Karlsson
Andreas is a journalist and photographer gone guide. He has spent more than a decade travelling around sub-Saharan Africa, building up an extensive experience and knowledge. He is a fully qualified ranger (safari guide) and SATSA accredited cultural guide. Andreas is also the author of several books on Africa, the latest being the personal guide book “Mitt Kapstaden”.
MY BEST TIP: Don’t leave South Africa without having experienced the amazing African wilderness. Animals should be appreciated in their truly natural environment, so don’t settle for anything less.
Email:info@propelafrica.com
Phone:+27 (0) 78 552 0397

Qualified Sommelier & Registered tour guide
Karin Hoole
Karin has a knowledge and experience within the food & wine industry in South Africa. Her personal engagement and involvement in helping underprivileged kids in the townships through her own charity organization, A Reaching Hand, is invaluable.
MY BEST TIP: I encourage to visit the townships. An eye-opening, yet positive and enriching experience that will stay with you for life.
Email:karin@areachinghand.com
Phone:+27 (0) 21 424 3800

Project Manager
Cecilia Hellström
After a lot of traveling and living abroad Cecilia studied to become a Travel Consultant in Sweden and then decided to settle down in the mother city; Cape Town. Cecilia is driven by adventures, new experiences and challenges which makes Cape Town the perfect city to live in and the position as a project manager at Propel Africa a great fit.
MY BEST TIP: Go to one of the beautiful winelands areas to visit wine estates and discover the spectacular nature while enjoying the great wine South Africa has to offer.
Email:cecilia@propelafrica.com
Phone:+27 (0) 62 104 1680
THEY HELP US
HELP YOU
We have handpicked an amazing network of guides and suppliers who take care of your client while our coordinators are one step ahead to keep everything running smoothly behind the scenes.

Guide
THABIE MOJI
“I HAVE THE BEST JOB IN THE WORLD” Thabie Moji grew up in the Mountain Kingdom of Lesotho which is completely surrounded by South Africa. Because most of her relatives and family live in South Africa it has always been her second home. She has been a qualified tourist guide since 2003. “I love sharing my Africa and my culture with tourists.” Currently she takes groups around South Africa, Zimbabwe, Zambia and Botswana.

Adventure Tailor
BARRY FUTTER
“I’M ALWAYS UP FOR A CHALLENGE” Owner of Adventure Works and a great initiator in combining the power of fun and adventure. Whether it be braving big waves or Mountain biking 2300km across South Africa, without a doubt, Barry braves it all. His and our vast passion and experience in the industry allows Adventure Works to create your reality!

Logistic Management
Kevin Estment
“MY PASSION IS GUEST EXPERIENCE!!” Propel puts together some of the most creative and adventurous programmes in our industry, often involving logistics and transport solutions that are more complicated than the average incentive and conference offerings. My wife, Belinda, and I have worked with Propel for the last 20 years being part of the team to deliver exceptional service in this demanding environment. Our logistics management skills have been tested and stretched by their ingenuity but we like to think we always come out on top!! We look forward to welcoming you back to our world!

Transport Coordinator
Belinda Estment
“WE STRIVE TO ENSURE THAT THE GUESTS HAVE A SEAMLESS AND UNFORGETTABLE EXPERIENCE IN OUR BEAUTIFUL SOUTH AFRICA. Our family run company have had a relationship with Propel Africa for the past 20 years. Our dedication for excellence with the planning, co-ordination and execution of transport and staffing logistics mirrors the passion and professionalism Propel Africa puts into to each and every group.
SOME CLIENTS & FRIENDS







INTERNSHIP
IN THE
SUNSHINE
Everyone who has worked in this industry knows that it can be tough to get into. We see it as our duty to give new talents the chance to get a foot in the door, while digging their toes into the sand. Sounds good? Get in touch.

Previous Intern
Matilda Magnusson
Internship with Propel Africa 2017-2018. Matilda studied event Marketing & Management in Gothenburg. She is now back in her hometown Stockholm and working as a production manager at a Brand Experience Agency, Le Pacte.

Previous Intern
Julia Berglund
Julia studied tourism and did her internship with Propel Africa 2018-2019. Today she’s working at a ski resort in the northern Sweden, and continuing her studies in economics. She’s also currently working on the idea of starting her own company in the adventure industry.
DROP US
A MESSAGE
INFO@PROPELAFRICA.COM
TEL +27 (0) 21 424 3800
DROP IN AND
SAY HOWZIT
THANKS FOR STOPPING BY.
WE CAN'T WAIT TO HEAR FROM YOU.
A MEMBER OF

